flexographic printing was rudimentary in quality. Labelsrequiring high quality have generally been printed using the offset processuntil recently. Since 1985, great advances have been made to the quality offlexographic printing presses, printing plates and printing inks. The greatestadvances in flexographic printing have been in the area of photopolymerprinting plates, including improvements to the plate material and the method ofplate creation. Laser-etched ceramic anilox rolls also play a part in theimprovement of print quality. Full-color picture printing is now possible, andsome of the finer presses available today, in combination with a skilled operator,allow quality that rivals the lithographic process. One ongoing improvement hasbeen the increasing ability to reproduce highlight tonal values, therebyproviding a workaround for the very high dot gain associated with flexographicprinting.